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A one year campaign to profile the nutritional benefits of fish & chips, in comparison to other take-away food products, on local radio stations throughout the main urban areas of Scotland or North East England. The fundamental basis of this campaign will be to very positively educate the public about the nutritional benefits of consuming fish compared to other take-away food products. In addition to the advertisements, health based competitions and features will be run by the participating radio stations. To further endorse the campaign, all Henry Colbeck vans and lorries will carry the clear health message on them.

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